AIT

AIT Consulting approached me at the very beginning of their brand journey, starting with the creation of a logo and expanding into a full website and a suite of digital brochures. I was given a high level of creative freedom, with the only clear direction being that the brand should feel rooted in technology. This allowed me to shape a visual identity that feels modern, intelligent and confident, while remaining approachable for a consultancy audience.

I began with the logo design, focusing on clean geometry and sharp forms to communicate precision, innovation and technical expertise. Subtle references to digital systems and connectivity reinforce the technology driven nature of the business without adding unnecessary complexity. This is reflected in the way the letters “AIT” are seamlessly connected, symbolising the close and synergistic relationship between AI and IT. The logo then became the foundation for the wider brand system, informing typography, colour choices and supporting graphic elements.

The website design built on this identity with a sleek, structured layout and a strong emphasis on clarity and usability. I combined a strong geometric font and digital inspired visual elements to create a professional yet forward thinking experience. The same design language was applied across a set of digital brochures, ensuring consistency across all client facing materials. Together, the logo, website and brochures form a cohesive brand presence that positions AIT Consulting as a trusted and modern technology partner.