REWARDSHACK

RewardShack approached me with a clear vision for their new website. They wanted a design that felt fun, exciting and full of personality, supported by bold character illustrations that would set them apart from the typical corporate look found in the employee benefits sector. Their goal was to create a platform that felt friendly and engaging while still communicating trust, simplicity and value to businesses exploring their services.

The final design embraces a vibrant visual language built around energetic shapes, playful icons and a confident blue colour palette. The hero section introduces a lively illustrated world, with flowing textures, lightning bolt motifs and expressive line work that instantly sets an upbeat tone. At the centre, a character illustration showcases a cheerful employee on a smartphone, reinforcing the idea of accessible, human centred perks. The combination creates a warm and welcoming first impression that reflects the brand’s personality.

To ensure consistency across the rest of the site, I developed a flexible illustration style that could adapt to different sections. The typography and layout were kept clean and structured, providing clarity while allowing the bold visuals to shine. This balance helps communicate the platform’s ease of use and ability to build trust, without losing the sense of energy that the client wanted. Overall, the design gives RewardShack a distinctive and memorable digital presence that aligns perfectly with their mission to make employee perks feel exciting and enjoyable.